
How Expensive is Swiss Private Banking? (finews.com)
Article by finews.com editors published on September 28, 2023. This article examines the fees in Swiss asset management and investment advice for three different

Article by finews.com editors published on September 28, 2023. This article examines the fees in Swiss asset management and investment advice for three different

Article de Laure Schmidt publié dans la Tribune de Genève le 20 décembre 2023. Cet article fait un état des lieux des frais de tenue

Article de Ricardo Payro publié sur Finance Corner le 04 novembre 2024. Cet article fait le point sur la position et la compétitivité de la

Article by Myret Zaki published on themarket.ch on June 1, 2021. This article highlight the various layers of fees, including hidden ones, that may

Article de Sébastien Ruche publié dans Le Temps le 02 mai 2022. Cet article met en lumière les frais additionels qui peuvent augmenter le

Article publié par Frédérique Bensahel et Aurélie Moyal-Azra sur allnews.ch le 31 mars 2025. L’article aborde la pratique dite du «churning» dans le domaine
A luxury watch is not designed for a single generation. It is built to last, to become an heirloom. This is its most profound dimension. Unlike a car that depreciates or a garment that wears out, a fine watch matures. It acquires a patina. The gentle scratches on the case, the fading of a tropical dial, the softening of a leather strap—these are not flaws. They are a diary. They are the mark of a vacation, a career, a wedding day, the birth of a child.
This is the philosophy embedded in brands like Patek Philippe, whose iconic advertising states, "You never actually own a Patek Philippe. You merely look after it for the next generation." This sentiment transforms the object from a commodity into a link in a chain, a repository of family history. It is a promise from the past to the future.