Gestion de fortune: l’illusion des frais «all in» (letemps.ch)

Article de Sébastien Ruche publié dans Le Temps le 02 mai 2022.

Cet article met en lumière les frais additionels qui peuvent augmenter le coût de la gestion pour le client malgré une formule tarifaire “all-in”.

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A luxury watch is not designed for a single generation. It is built to last, to become an heirloom. This is its most profound dimension. Unlike a car that depreciates or a garment that wears out, a fine watch matures. It acquires a patina. The gentle scratches on the case, the fading of a tropical dial, the softening of a leather strap—these are not flaws. They are a diary. They are the mark of a vacation, a career, a wedding day, the birth of a child.

This is the philosophy embedded in brands like Patek Philippe, whose iconic advertising states, "You never actually own a Patek Philippe. You merely look after it for the next generation." This sentiment transforms the object from a commodity into a link in a chain, a repository of family history. It is a promise from the past to the future.